Strategic Partnership Proposal
Performance-Driven Digital Marketing Operations
Prepared for: Matthew Chevalard
Proposal Date:
Introduction
Thank you for considering Nexovate BPO as your strategic partner for performance-driven digital marketing operations.
Our mission is to empower founders, agencies, and growth-focused organizations with elite remote specialists, supported by enterprise-grade infrastructure, workflow automation, and continuous performance oversight.
This proposal outlines our comprehensive service offerings for three key digital marketing roles:
- Google Ads Account Manager (Remote) - Senior-level specialist for paid search performance
- Performance Marketing Manager (Remote) - Strategy-first role for full-funnel growth leadership
- Paid Media Manager (Remote) - Hands-on execution role for multi-platform campaign management
Our Operating Model
Nexovate provides more than talent—we deliver a fully managed performance ecosystem.
24/7 Oversight
Continuous operational and technical monitoring to prevent idle time and ensure performance.
Performance Monitoring
Transparent productivity and performance reporting with actionable insights.
Backup Support
Technical Virtual Assistants (TVAs) available to support your primary specialist.
HR & Compliance
Full backend management including payroll, government contributions, and performance oversight.
Client Rights & Oversight
You retain full control and strategic authority over your remote specialist:
- Direct authority over tasks, KPIs, and campaign priorities
- Full visibility into trackers, reports, and account activity
- Choice of daily, weekly, or monthly performance summaries
- Right to request immediate replacement if expectations are not met
Google Ads Account Manager (Remote)
Senior-level specialist responsible for owning, managing, and scaling paid search performance
Primary Responsibilities
- Own and manage Google Ads accounts end-to-end
- Build, launch, and optimize search, display, remarketing, and performance campaigns
- Conduct keyword research, ad copy testing, and bid strategy optimization
- Monitor daily performance and proactively adjust for ROAS, CPA, and conversion goals
- Prepare performance reports and actionable insights for clients
- Collaborate with strategy leads, creatives, and internal teams
- Communicate directly with clients regarding performance, recommendations, and next steps
- Ensure budgets are efficiently allocated and scaled based on results
Core Qualifications & Candidate Profile
Mindset & Professional Traits
- Performance-driven and data-oriented
- Proactive optimization mindset
- Strong ownership and accountability
- Clear, professional, client-facing communication
- High integrity and confidentiality
Technical Skill Set
- Advanced Google Ads account management
- Keyword research and bid strategy optimization
- Conversion tracking and GA4 familiarity
- Ad copy testing and A/B experimentation
- Budget pacing and performance forecasting
- Reporting dashboards and insights delivery
Experience Background
- 5+ years managing Google Ads professionally
- Experience handling multiple client accounts
- Proven record of driving measurable ROI
- Strong written and spoken English
Service Tiers & Pricing
The Capable Campaign Executor
Best for stable accounts requiring consistent management and optimization with clear direction.
Includes:
- Campaign execution and maintenance
- Keyword and ad copy management
- Performance monitoring and reporting
Trade-Offs:
- Less strategic initiative
- Requires clearer guidance and oversight
The Strategic Performance Partner
A senior-level Google Ads Account Manager who proactively drives growth and optimization.
Excels At:
- Proactive performance improvements
- Strategic budget scaling
- Client communication and insights
- Owning accounts end-to-end
Why This Is the Best Fit
- Strong ROI without executive-level cost
- Immediate impact from Week 1
- Scales with your business
The Growth Architect
A senior paid media strategist capable of handling complex portfolios and aggressive growth targets.
Brings:
- Advanced scaling strategies
- Cross-channel insights
- Forecasting and strategic planning
- High-level client advisory
Best When:
- Managing large ad budgets
- Operating agency-level or enterprise accounts
- Driving aggressive growth objectives
Laptop & Equipment Package — $1,100 (One-Time Fee)
To ensure reliability, security, and top-tier performance, Nexovate provides a ready-to-deploy equipment package.
Package Includes: Business-grade laptop (8GB–16GB RAM, SSD), full IT setup, system configuration & security hardening, Google Workspace / Microsoft Office installation, noise-canceling headset, HD webcam (if required), required ad tech and reporting software installation, diagnostics and performance benchmarking, replacement warranty & ongoing IT support.
Performance Marketing Manager (Remote)
Strategy-first role responsible for driving growth across paid channels and the full customer funnel
Scope of Responsibilities
Performance Strategy & Growth Leadership
- Own and lead the overall performance marketing strategy across paid channels
- Develop full-funnel strategies aligned with business goals
- Identify scalable growth opportunities through audits, testing, and experimentation
KPI Ownership & Performance Management
- Define, track, and optimize core performance metrics
- Forecast performance, budgets, and growth scenarios
- Own key metrics: CPA, ROAS, CAC, LTV, funnel conversion rates
Execution Oversight
- Oversee execution across paid channels (Google Ads, Meta, TikTok, etc.)
- Guide and manage Paid Media Managers and channel specialists
- Ensure best practices, consistency, and optimization standards
Service Tiers & Pricing
The Performance Coordinator
- Supports performance strategy execution
- Tracks KPIs and prepares reports
- Assists with audits and optimization recommendations
Best for: Early-stage teams with straightforward funnels and moderate spend
The Strategic Performance Manager
- Owns performance frameworks and KPIs
- Leads full-funnel optimization strategy
- Oversees paid channel execution and specialists
- Provides clear insights, forecasts, and action plans
Best for: Growth-stage organizations seeking consistent, scalable performance improvements
The Growth & Revenue Architect
- Leads multi-channel performance strategy at scale
- Oversees complex funnels and large budgets
- Builds forecasting models and advanced dashboards
- Acts as a senior growth advisor to leadership
Best for: Agencies and high-growth companies with aggressive scaling objectives
Paid Media Manager (Remote)
Hands-on execution role for planning, launching, optimizing, and scaling paid advertising campaigns
Scope of Responsibilities
Campaign Execution & Optimization
- Plan, execute, and optimize paid media campaigns across multiple platforms
- Build and optimize campaigns, ad sets, creatives, and audiences
- Manage bidding strategies, budget pacing, and spend efficiency
Performance Management
- Optimize campaigns toward core KPIs (CPA, ROAS, CTR, CPC)
- Identify scaling opportunities and performance bottlenecks
- Execute testing frameworks for creatives, audiences, formats, and bids
Tracking, Reporting & Insights
- Implement platform-level tracking and ensure correct conversion events
- Monitor daily performance and flag issues or opportunities
- Produce clear, actionable performance reports and insights
Platform Expertise
Google Ads
Search, Display, Shopping, YouTube, and Performance Max campaigns
Meta Platforms
Facebook & Instagram advertising with advanced audience targeting
TikTok
Video-first advertising for Gen Z and millennial audiences
B2B focused advertising for professional audiences
Service Tiers & Pricing
The Paid Media Executor
- Executes campaigns with clear direction
- Manages bids, budgets, and optimizations
- Produces standard performance reports
Best for: Stable campaigns with defined strategies and moderate budgets
The Performance-Focused Media Buyer
- Proactively optimizes and tests campaigns
- Identifies scaling opportunities
- Collaborates closely with creative and strategy teams
- Delivers insights alongside execution
Best for: Growth-stage brands and agencies seeking strong ROI without senior-level cost
The Advanced Paid Media Specialist
- Manages complex multi-channel portfolios
- Handles aggressive scaling and budget growth
- Executes advanced testing and optimization frameworks
- Supports leadership with data-driven insights
Best for: High-spend accounts, agencies, and performance-driven organizations
Service Comparison & Fees
Compare the three specialized roles to determine the best fit for your needs.
Role Comparison
| Role | Focus | Experience Level | Best For | Hourly Rate Range |
|---|---|---|---|---|
| Google Ads Manager | Paid search optimization & account management | Senior Specialist | Businesses focused on Google Ads performance | $12 - $18/hour |
| Performance Marketing Manager | Full-funnel strategy & growth leadership | Strategic Manager | Organizations needing strategic oversight | $11 - $17/hour |
| Paid Media Manager | Multi-platform campaign execution | Hands-on Specialist | Brands running campaigns across multiple channels | $10 - $15/hour |
Agency Fees & Security Deposit
All roles include the following Nexovate service structure:
- Monthly Service Fee: $500 (covers oversight, support, and management)
- Security Deposit: 1 month (refundable after 6 months of service)
- One Month Advance Required: Paid upon contract signing
Mandatory Government & Employee Benefits
All handled by Nexovate on your behalf:
| Contribution | Amount (PHP) | Approx. USD |
|---|---|---|
| HMO / Healthcare | 3,000 | $50 |
| SSS | 3,530 | $59.70 |
| PHIC | 1,750 | $29.59 |
| HDMF (Pag-IBIG) | 200 | $3.38 |
| 13th Month Pay | Prorated | — |
Performance Protection Guarantee
If performance issues arise, Nexovate will:
- Terminate the employee immediately
- Deploy a fully vetted replacement at no additional cost
- Ensure minimal disruption to your operations
Support Infrastructure Provided
24/7 Support
Multilingual omnichannel support available around the clock
Performance Dashboards
Centralized dashboards for tracking productivity and performance
Secure Access Control
Enterprise-grade security and access monitoring
Workflow Automation
System integration and automation for efficient operations
Next Steps & Implementation
Ready to move forward with Nexovate? Here's our streamlined onboarding process:
Summary of Value
By partnering with Nexovate, you receive:
Fully Managed Specialist
Expert digital marketing professional with full Nexovate support
Enterprise Compliance
HR, payroll, and government compliance handled for you
Cost Efficiency
Lower total cost than in-house hiring with equivalent expertise
Technical Backup
Redundancy and support from Technical Virtual Assistants
Guaranteed Replacement
Performance protection with guaranteed replacement if needed
Equipment Ready
Full IT setup and equipment package for Day 1 productivity
Ready to Get Started?
Contact us to schedule a detailed consultation and begin the candidate selection process.
[email protected] | +63 935- 594-1302 | +1 (267) 357-9500
Angela Kim Gallenero
Human Resource Director | Managing Partner
Nexovate BPO